A company's CSR and sustainability strategies is NOT characterized by
A. cost savings and improved profitability that can be drivers of corporate sustainability strategies.
B. corporate social agendas that address generic social issues that may help boost a company's reputation but are unlikely to improve its competitive strength in the marketplace.
C. the company's demonstration of an adequate degree of social responsibility or efforts to be a model corporate citizen unless it spends 5 percent (or more) of pretax profits on social responsibility initiatives.
D. social responsibility strategies linked to a company's customer value proposition or key value chain activities that may help build competitive advantage.
E. the strategies and actions of all socially responsible companies that have sameness in the sense of drawing on the same categories of socially responsible behavior, with each company's version of being socially responsible being unique.
Answer: C
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