What do most observers believe about companies speaking out about “hot button” social issues?
a. Companies should take a stand on social issues and not worry about any backlash that comes from customers who disagree.
b. Companies should be quiet or be prepared for the backlash that comes with trying to engage customers in an issue.
c. Companies should present both sides of “hot button” social issues to meet the needs of all customers.
d. Companies benefit from the publicity of speaking out on social issues, even when most customers disagree with the corporate stance on the issue.
b. Companies should be quiet or be prepared for the backlash that comes with trying to engage customers in an issue.
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Explain the statement, "Message meanings are in people."
What will be an ideal response?
A report by Project ROI presents evidence that corporate philanthropy programs are stronger when ______ is integral to the plan.
a. employee engagement b. management buy-in c. customer loyalty d. return on investment
Which of the following is NOT a correct use of a
pronoun? a. Everyone wants their own piece of pie. b. He and I are best friends. c. Mom yelled at her and me. d. Everyone wants his or her own piece of pie.
Electronic media companies operate in a dual-product market, which means they produce or distribute a product to two different sets of consumers. These consumers are
a. audiences and regulators b. audiences and program producers c. advertisers and marketers d. audiences and advertisers e. none of the above