The Golden Bed in Dayton, Ohio, sells high-quality, unique bedding that is a real value to upscale homes in the area. No other company in its local area markets bedding of such quality and value. By offering this type of product, The Golden Bed is utilizing a _____ strategy.
A. cost-leadership strategy
B. focused-differentiation
C. cost-focus
D. uniquely focused
E. differentiation
B. focused-differentiation
The focused-differentiation strategy is to offer products or services that are of unique and superior value compared to those of competitors and to target a narrow market.
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Which of the following is a function of a distribution center?
A. Providing technical support for products B. Managing customer support C. Providing after-sale service D. Managing inbound transportation E. Negotiating with vendors
On January 1 Primary Manufacturing had a beginning balance in Work-in-Process Inventory of $81,900 and a beginning balance in Finished Goods Inventory of $20,000. During the year, Primary incurred manufacturing costs of $351,000.
In addition, the following transactions occurred during the year: Job A-12 was completed for a total cost of $122,000 and was sold for $128,000. Job A-13 was completed for a total cost of $206,000 and was sold for $212,000. Job A-15 was completed for a total cost $61,000 but was not sold as of year-end. The Manufacturing Overhead account had an unadjusted credit balance of $12,000, and was adjusted to zero at year-end. What was the final balance in the Cost of Goods Sold account? A) $316,000 debit balance B) $340,000 debit balance C) $328,000 debit balance D) $12,000 credit balance
Management of a company that adheres to the principle of integrated marketing communications is most likely to believe which of the following?
A) The use of multiple marketing delivery methods is advantageous. B) The use of a single marketing delivery method is advantageous. C) Long-term relationships with customers are best nurtured through sales promotion. D) Long-term relationships with customers are best nurtured through public relations. E) Short-term relationships with customers are more profitable than long-term relationships with customers.
When a project is chosen from a group and all other projects are excluded from further consideration, the project is referred to as _________________________________
Fill in the blank(s) with correct word