Describe the characteristics of a small business start-up.
What will be an ideal response?
Entrepreneurial businesses can be characterized by the following descriptions:
1. The start-up is self-funded or closely funded.
2. The development plan is oriented around positive cash flow.
3. The management structure is designed to take advantage of the skills of the founder or founders.
4. The operation is designed in the image of the founder(s).
5. The business is oriented toward the personal goals of the founder(s).
6. The number of employees may be zero or as few as one, and typically would not be expected to grow to more than 50 to 100.
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Uber has been criticized for using which of the following?
A. flash marketing B. bundling C. surge pricing D. freemium
Since the trend is for people to stick with one or two jobs throughout their career, it is best to gain skills specific to the company for whom you're working. That will give you the best chance for success.
Answer the following statement true (T) or false (F)
Which of the following is an instrument to measure consumers' perceptions of service quality?
A) total quality management (TQM) B) capacity management C) credence management D) SERVQUAL E) the service continuum
Every successful company uses __________ to put its plans into effect: evaluate, correct, and reward.
Fill in the blank(s) with the appropriate word(s).