Most companies are started by individuals who live by their wits. They visualize an opportunity, take risks, and knock on every door to gain attention. Which of the following stages in marketing strategy is being illustrated here?
A) exponential marketing
B) formulated marketing
C) entrepreneurial marketing
D) affinity marketing
E) ambush marketing
C
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Scenario C: Tidewater, Inc., requires its job applicants to take a test that measures their vocabulary and numerical skills. For specific jobs, the company also requires its applicants to perform a sample of the job. Before implementing the tests, the management analyzes how well the test actually correlates and predicts job performance. When Tidewater needed to downsize, the company helped employees who were laid off to get placed in other organizations, and immediate supervisors talked to the employees about the reasons for their dismissal.The type of test that Tidewater utilizes to measure its job applicants' vocabulary and numerical skills is a(n) ________ test.
A. personality B. performance C. integrity D. concentration E. cognitive ability
Which kind of risk taking requires that a company borrow heavily or commit a large portion of its resources in order to grow?
A. financial risk taking B. personal risk taking C. technological risk taking D. business risk taking
Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to ________.
A. Organize it for future filtering. B. Organize it for future search. C. Organize it for future navigation. D. All of these.
An entity and its M:N unary relationship are mapped as one relation
Indicate whether the statement is true or false