Which kind of risk taking requires that a company borrow heavily or commit a large portion of its resources in order to grow?

A. financial risk taking
B. personal risk taking
C. technological risk taking
D. business risk taking


Answer: A

Business

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When assessing buyer power using Porter's five forces, which of the following is not consistent with low buyer power?

a. Brand loyalty b. Control of distribution channel c. Large number of suppliers d. Low price

Business

How does modern media and technology affect a marketer's understanding of public feedback during a crisis?

A) downplaying a marketing crisis through the limitations of minor media outlets B) making the feelings of the majority and the minority unclear to marketers C) defending firms from unwarranted rumors through media mentions D) using word-of-mouth to stifle the spread of false information E) reflecting consumer marketing trends and connector influence

Business

________ refers to how quickly information is reflected in the available prices for trading

A) Market efficiency B) Mechanical efficiency C) Informational efficiency D) Operational efficiency

Business

Describe House's path-goal theory, including leader behaviors and contingency factors. Describe and discuss at least one situation that shows how this model works.

What will be an ideal response?

Business