Which of the following is a buyer benefit that could be used by a person selling automobile tires?
A) steel belted
B) service in all fifty states
C) 30,000-mile rating
D) manufactured in the U.S.A.
E) greater driving safety
E
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Regina gets the Sunday newspaper every week. She particularly enjoys reading the Dear Abby and other advice columns; she likes to compare her opinions with those of the relationship “experts.” Regina uses this medium for ______.
A. information B. justification C. personal identity D. social interaction
The compensation method is effective in handling a valid objection.
Answer the following statement true (T) or false (F)
Sun Dynasty Foods was voted producer of the best egg rolls nationwide. It soon expanded and now manufactures and distributes a whole line of frozen foods, kitchen equipment, and specialty sauces, with a separate department for each. Sun Dynasty is characterized by the ________ approach to departmentalization.
A) conglomerate B) horizontal C) geographic D) customer E) product
In a market, a company that manufactures cars would be referred to as a conversion agent.
Answer the following statement true (T) or false (F)