A strategy for company growth that involves increasing sales to current market segments without changing the product is known as ________
A) market development
B) market differentiation
C) market penetration
D) product development
E) diversification
C
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Trina is outgoing, warm, and truly inspirational when she talks about where she wants to lead her division. Her employees seem eager to do anything she asks. Because of her personality and not her position, Trina has ______ power.
A. legitimate B. coercive C. reward D. referent E. expert
Jasper makes a $25,000, 90-day, 7% cash loan to Clayborn Co. Jasper's entry to record the collection of the note and interest at maturity should be: (Use 360 days a year.)
A. Debit Cash $25,437.50; credit Interest Revenue $437.50; credit Notes Receivable $25,000. B. Debit Cash $26,750; credit Interest Revenue $1,750, credit Notes Receivable $25,000. C. Debit Cash $25,437.50; credit Notes Receivable for $25,437.50. D. Debit Notes Payable $25,000; Debit Interest Expense $1,750; credit Cash $26,750. E. Debit Cash for $25,000; credit Notes Receivable $25,000.
According to the text, what is the major difference between publicity and advertising?
A. Publicity identifies the source, thus the term "good publicity" B. The practitioner controls advertising placement but not publicity placement C. Publicity targets multiple publics while advertising targets only consumers D. Advertising supports marketing while publicity supports public relations E. The effects of advertising are easier to determine
Process accounting can be appropriate for
A) service firms. B) manufacturing firms with JIT orientation. C) traditional manufacturing firms. D) all of these.