Trina is outgoing, warm, and truly inspirational when she talks about where she wants to lead her division. Her employees seem eager to do anything she asks. Because of her personality and not her position, Trina has ______ power.
A. legitimate
B. coercive
C. reward
D. referent
E. expert
D. referent
Referent power is power deriving from one's personal attraction. This kind of power characterizes strong, visionary leaders who are able to persuade their followers by dint of their personality, attitudes, or background.
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Which of the following strategies should be adopted by marketers during a recession?
A) increase investment on marketing existing products B) focus on expanding the customer base and not on the retention of existing customers C) focus primarily on price reductions and discounts D) concentrate on communicating the brand value and product quality to consumers E) stick to the budget allocations adopted during the preceding years
What should a firm consider if it is in a nonhomogeneous market and a competitor lowers its prices?
What will be an ideal response?
In performance management, ______ are a measure of the goals achieved through a work process.
A. results B. motivations C. behaviors D. traits
Valley Spa purchased $7,800 in plumbing components from Tubman Co. Valley Spa signed a 60-day, 10% promissory note for $7,800. If the note is dishonored, but Tubman intends to continue collection efforts, what is the journal entry to record the dishonored note? (Use 360 days a year.)
A. Debit Accounts Receivable $7,930; debit Bad Debt Expense $130; credit Notes Receivable $8,060. B. Debit Bad Debt Expense $7,800; credit Notes Receivable $7,800. C. Debit Accounts Receivable-Valley Spa $7,930, credit Interest Revenue $130; credit Notes Receivable $7,800. D. Debit Accounts Receivable-Valley Spa $7,800; credit Notes Receivable $7,800. E. Debit Bad Debt Expense $7,930; credit Accounts Receivable $7,930.