In the context of SWOT analysis, a strength of an organization can be:
a. favorable government policies.
b. lack of competitors.
c. superior production technology.
d. component lifestyles.
ANSWER: c
When examining internal strengths and weaknesses, the marketing manager should focus on organizational resources such as production costs, marketing skills, financial resources, company or brand image, employee capabilities, and available technology.
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Which ethical perspective is likely to overemphasize relationships?
A. aristotelian ethics B. confucian ethics C. utilitarianism D. Kant’s categorical imperative
A firm has sales of $1,750,000, pretax income of $545,000, a tax rate of 35%, assets of $7,500,000, and total liabilities of $3,000,000. Calculate the firm’s ROE using the quality of earnings approach.
What will be an ideal response?
For marketers, "exchange," refers to
A. the location where products and services are traded. B. location-based tactics for creating value. C. promotional offers designed to stimulate barter. D. the trading of things of value. E. the price charged, adjusted for currency exchange rates.
Which of the following is not part of the fresh start in bankruptcy?
A) Preserving existing business relations B) Preventing certain creditors from gaining unfair advantage over other creditors in the collection process C) Protection for debtors from creditors' abusive actions in collecting past debts D) Preventing the debtor from incurring excessive debt following the discharge in bankruptcy E) Protecting creditors from actions by the debtor that would diminish the value of the bankruptcy estate