When the Carnival Corporation was rocked by the Costa Concordia sinking and problems with its ability to care for sick passengers on another ship, in what way did the company respond?
a. offered half-price fares for one year
b. sold its cruise ships to a competitor and focused on travel tours
c. developed and implemented a strategic PR plan with reputation objectives
d. brought in a new CEO
c. developed and implemented a strategic PR plan with reputation objectives
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Sometimes very strong appeals using pathos can backfire, a phenomenon called the __________, and produce a reaction that is opposite of what was desired
Fill in the blanks with correct word
There is a link between how far in advance you start preparing and the amount of anxiety you'll experience
Indicate whether this statement is true or false.
When rehearsing the speech, it is important to rehearse it from __________, not in parts
Fill in the blank(s) with the appropriate word(s).
"Eating foods rich in antioxidants will slow the aging process in your body" is an example of a claim of fact
Indicate whether the statement is true or false