When the Carnival Corporation was rocked by the Costa Concordia sinking and problems with its ability to care for sick passengers on another ship, in what way did the company respond?

a. offered half-price fares for one year
b. sold its cruise ships to a competitor and focused on travel tours
c. developed and implemented a strategic PR plan with reputation objectives
d. brought in a new CEO


c. developed and implemented a strategic PR plan with reputation objectives

Communication & Mass Media

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Sometimes very strong appeals using pathos can backfire, a phenomenon called the __________, and produce a reaction that is opposite of what was desired

Fill in the blanks with correct word

Communication & Mass Media

There is a link between how far in advance you start preparing and the amount of anxiety you'll experience

Indicate whether this statement is true or false.

Communication & Mass Media

When rehearsing the speech, it is important to rehearse it from __________, not in parts

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

"Eating foods rich in antioxidants will slow the aging process in your body" is an example of a claim of fact

Indicate whether the statement is true or false

Communication & Mass Media