____________________is concerned with the development of messages, the identification of target audiences, the selection of media, and the budgeting for organizational objectives
Fill in the blank with correct word
Answer: Advertising
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SELECT ALL THAT APPLY. What are a journalist’s duties to his or her audience regarding objectivity?
A. to be as informed as possible B. to inject personal opinions into the story C. to tell readers what they should believe D. to push back against falsehoods
Which of the following is not true of radio and television media in Africa?
a. Radio is accessible and the cheapest way to follow the news. b. Although some African governments charge license fees for radio sets, many sets remain unregistered. c. The majority of funding for radio comes from advertising. d. A relatively small percentage of the African public owns a television set.
Which of the following stories is most likely to capture the interest of a reader?
A. a collapse in a foreign stock market B. gas shortage driving up local gas prices C. a major corporation declaring bankruptcy D. new restrictions on hormones in food products
All state Foundation joined with the YWCA and Fleishman Hilliard to promote the Purple Purse Campaign, which focused on the problem of _________
A) alcoholism among women B) poverty among older women C) the velvet ghetto D) animal rights E) domestic violence