What is the essential factor that influences an audience’s decision about the credibility of the risk communication process?
a) The process must include the necessary expertise.
b) The process must include objective content.
c) The process must allow emotional expressions.
d) The process must be consistently open to citizen input.
ANS: d
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One-way ANOVA compares
a. one variable across one group b. one variable across two or more groups c. two or more variables across one group d. two or more variables across two or more groups e. the variance between two variables
What is the principle of singularity in outlining?
What will be an ideal response?
Veronica was watching her audience carefully during her speech. After a few minutes, she noticed several class members staring at her with a glazed look in their eyes
She immediately picked up the speed of her speech and moved on to a colorful visual. What was Veronica responding to? a. psychological audience cues b. situational feedback c. nonverbal audience cues d. listener anxiety
Answer the following statement(s) true (T) or false (F)
1. Nontraditional advertising includes direct marketing, social networks, and word of mouth 2. AIDA stands for attention, interest, desire, and action. 3. The action step of AIDA is where you tell your viewers what the product's features and benefits are. 4. Agencies come up with solutions to a client’s problem through tactics. 5. Defining the target audience means determining who will buy the product and why they want or need it.