A specific statement of what you want your audience to know, believe, or do, is called the _____________

Fill in the blank(s) with the appropriate word(s).


Answer: Speech Goal

Communication & Mass Media

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Some people criticized the belief that information should flow freely across national boundaries because ______.

A. the free flow of information is almost always impossible B. too much information could create chaos C. only first-world nations had plentiful resources to collect and distribute news and information D. the availability of such information might threaten national security

Communication & Mass Media

The distinct characteristic of open source software is that users can download computer applications:

a. for a small fee b. as well as read and make changes to code c. as long as the applications are not copylefted d. from any of their mobile devices

Communication & Mass Media

Which of the following is NOT in the Checklist for Better Copy?

a. Does your copy describe or explain what the visual is all about? b. Did you put your strongest sales point first? c. Did you appeal the to the consumers point of view? d. Does the copy conform to a clear central idea (The One Thing)

Communication & Mass Media

An ASIO driver bypasses the usual computer audio pathway

a. TRUE b. FALSE

Communication & Mass Media