As part of a crisis communication strategy, you have been asked to set up a "public information center." Which of the following criteria does NOT apply?
A. The public information center should be separate from the press center.
B. A log should be kept of what information is released by the center.
C. It should be set up as soon as a crisis happens and closed when not needed.
D. Employees at all levels should be advised to direct all calls to the information center.
E. Those operating the center should report to a coordinator who gathers, verifies, and obtains permission to release information.
C
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Fill in the blank(s) with the appropriate word(s).
_________________can ensure the long-term relationship with the customer.
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