The violence warning advisory TVPG advises that the show is for a general audience
Indicate whether the statement is true or false.
Answer: False
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Which of the following statement about auditorium testing is incorrect?
a) Usually, 15-30 people are invited to a large room and asked to listen music b) Usually, between 200 and 800 hooks are tested c) Respondents are generally paid $25-$150 for their cooperation d) Auditorium music testing is designed to test only recurrents and oldies
Refers to technology's ability to simulate face-to-face communication
A. Media richness B. Media technology C. Channel richness D. Message technology
Among the flaws in the traditional four-step model of public relations is/are that it ________
A) implies a process where one step automatically follows another B) oversimplifies a very dynamic process C) doesn't take into account the importance of values D) All of the above. E) None of the above.
Speaking in a manner intended to confuse your audience is
A. always unethical. B. immoral but not unethical. C. ethical so long as you do not actually lie. D. considered fabricating evidence and is never ethical.