"Warm" colors, such as orange, red, and yellow, have a
A. strong association with candy.
B. stimulating effect.
C. reputation for working well in business presentations.
D. proven ability to enhance comic aspects of a presentation.
Answer: B
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Campaigns for children's products are designed to encourage parents to buy products for their children even though they may not be required. Which aspect of public relations is ignored in such cases?
a) Public interest b) Performance c) Deliberate d) Management function
Persuasive writing focuses more attention on:
a. recipients of messages b. construction of messages c. source of messages d. all of the above.
Around the 1920s, public relations pioneer ________ began stressing two-way communication-that is, public relations practitioners talking to people, and in return listening to them when they talked back.
A. George Creel B. Mason Weems C. Ivy Lee D. Edward Bernays
Vocal variety refers to vocal change and movement in:
A. Pitch B. Volume C. Rate D. None of these answers are correct. E. All of these answers are correct.