Persuasive writing focuses more attention on:
a. recipients of messages
b. construction of messages
c. source of messages
d. all of the above.
d
Communication & Mass Media
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Argument from circumstantial evidence is the legal term for argument from
a. analogy. b. cause. c. sign. d. authority.
Communication & Mass Media
The result, the consequence, or the outcome of the communication exchange is known as the ______________
Fill in the blank with correct word
Communication & Mass Media
Ideas of equal importance or of parallel logical function are called _____
a. ?Subordinate points b. ?Coordinate points c. ?Superordinate points d. ?Subpoints e. ?Main points
Communication & Mass Media
The ______ of the advertisement is key to understanding how it will attempt to persuade you and the underlying values associated with those attempts.
A. cost B. source C. information D. persuasion
Communication & Mass Media