A Business Plan (Scenario)Imagine that you are the owner of a small company that sells corporate gifts through an online store. You employ about 20 people. However, business has slowed down in recent months and you realize that the organization must move in a different direction if it is to survive. You have reset some of the company's overall goals and want to develop a plan to achieve those goals. You are anticipating the business environment to be volatile for the next few years.Considering the characteristics of well-written goals, which of the following would be a well-written goal for the above scenario?
A. To minimize costs, maximize profits, and maximize return on investment.
B. To accelerate our growth to the maximum possible level over the next three years.
C. To achieve a 25 percent growth in revenue, which is defined as the number of items sold multiplied by their price.
D. To invoice merchandise worth $ 200,000, every month, for the next three years.
Answer: D
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