When classes are generalized, the classes that are generalized are called subclasses
Indicate whether the statement is true or false
TRUE
Explanation: A generalization path shows this with a solid line from the subclass to the superclass, with a hollow arrowhead at the end of, and pointing toward, the superclass.
CL
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Clarion Inc has focused its product-market strategies on large manufacturers, that have sales exceeding $100 million per year and that purchase large-scale, multi-million dollar equipment. However, research conducted by the marketing department identifies a fairly attractive market potential for Clarion manufacturing equipment among smaller manufacturers. Clarion Inc produces a line of lower capacity manufacturing equipments, with a pricing strategy aimed at catering to the needs of the small manufacturers. In this example, Clarion Inc uses a ________ strategy.
A) improve customer loyalty and retention B) develop a new market C) enter new-market segments D) harvest for cash flow E) divest for cash flow
Direct expenses are allocated to departments based on estimated future expense requirements
Indicate whether the statement is true or false
At the ________ level of need awareness, the consumer may not be sure why he/she wants to buy a product, but will go ahead with the purchase anyway.
A. Conscious B. subconscious C. postconscious D. Preconscious E. unconscious
A company would be reducing its discretionary costs if it
a. fired a production supervisor. b. closed its research and development department. c. successfully negotiated a reduction in its factory rent. d. reduced its direct labor costs by hiring temporary workers.