Funnel-format questionnaires are questionnaires that move from

a. broad questions to specific questions
b. specific questions to broader questions
c. open ended questions to scaled questions
d. large numbers of respondents to smaller numbers of respondents
e. smaller numbers of respondents to larger numbers of respondents


a. broad questions to specific questions

Communication & Mass Media

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What company owns NBCUniversal?

A. Time Warner B. News Corporation C. Comcast D. Viacom

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In which step of Monroe’s Motivated Sequence does the speaker demonstrate that a problem exists?

a) need step b) satisfaction step c) visualization step d) action step

Communication & Mass Media

One’s _____ identity refers to how and to what extent one identifies with the social construction of masculinity and femininity

Fill in the blank(s) with correct word

Communication & Mass Media

People of all cultures and in all situations generally perceive what is credible in the same way

Indicate whether the statement is true or false

Communication & Mass Media