What are the four "easy" tests brand designers use in selecting a good brand name? Choose a brand and explain how it passes these tests
What will be an ideal response?
The four "easy" tests brand designers use to judge a brand name are whether the name is easy to say, easy to spell, easy to read, and easy to remember. Specific brand answers will vary.
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The motivation process is shaped by ______.
A. tension caused by unsatisfied needs B. tension caused by motivation processes C. unsatisfied needs from childhood D. the behavior of leaders
Age, ethnicity, place of residence, and social class are all examples of ________
A) segmentation variables B) positioning strategies C) market fragment strategies D) psychographics E) targeting strategies
Steve Coleman has just won the state lottery and has the following three payout options for after-tax prize money
1. $166,000 per year at the end of each of the next six years 2. $306,000 (lump sum) now 3. $518,000 (lump sum) six years from now The annual discount rate is 9%. Compute the present value of the second option. (Round to nearest whole dollar.) Present value of $1: 8% 9% 10% 1 0.926 0.917 0.909 2 0.857 0.842 0.826 3 0.794 0.772 0.751 4 0.735 0.708 0.683 5 0.681 0.650 0.621 6 0.630 0.596 0.564 7 0.583 0.547 0.513 A) $684,000 B) $103,600 C) $414,400 D) $306,000
Which of the following is NOT true about duration?
A. It equals the years-to-maturity for a zero coupon bond B. It equals the weighted average of payment times for a bond, where weights are proportional to the present value of payments C. Equals the weighted average of individual bond durations for a portfolio, where weights are proportional to the present value of bond prices D. The prices of two bonds with the same duration change by the same percentage amount when interest rate moves up by 100 basis points