Which of the following is the correct order for the records life cycle?
a. creation or receipt, use, distribution, maintenance, disposition
b. creation or receipt, distribution, use, maintenance, disposition
c. creation or receipt, maintenance, distribution, use, disposition
d. creation or receipt, disposition, distribution, use, maintenance
b
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A marketing program is intended to allot and optimize resources across different ________
A) departments in a company B) marketing functions C) brands, products, or services in a portfolio D) target markets E) product positions
In the ________ stage of the industry life cycle, there are few segments, the emphasis on process design is low, and the major functional areas of concern are general management and finance.
A. growth B. decline C. maturity D. introduction
Which statement is incorrect regarding a gift of flowers?
a. In most European countries, a gift of carnations is the most appreciated. b. Avoid sending yellow, red, or white flowers to a Mexican host. c. Chrysanthemums would be inappropriate in both Japan and Italy. d. In some countries gladiolus are symbols of mourning.
Techniques to motivate action in the closing of a sales message include offering a gift, promising an incentive, guaranteeing satisfaction, and A) setting an application opening date
B) limiting the offer. C) setting no boundaries or limits. D) quoting a well-known proverb.