Which of the following is one of the skill areas of intercultural communication competence identified by Chen (1990)?

A. relationship strength
B. financial responsibility
C. cultural awareness
D. social skills


C. cultural awareness

Communication & Mass Media

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One form of journalism that is being abandoned by budget-strapped traditional media companies is investigative journalism

Indicate whether this statement is true or false.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Features and benefits must be tied together in the customers mind. 2. Ethnographic research can be used to elicit the inner feelings of the customer. 3. Account planning is really all about solving the client’s problem. 4. Research always replaces insight when it comes to interpreting research findings. 5. The consumer profile essentially answers the classic five W questions of journalism.

Communication & Mass Media

In an upper management position, Jennifer believes that the most important aspect of management is identifying the need her employees have for attention. This approach is best identified with which school of management theory?

A. Human relations B. Human resources C. Contingency D. TQM

Communication & Mass Media

Which displays the relationship of various parts to a whole?

a) Line graph b) Pie chart c) Bar graph d) Text visual

Communication & Mass Media