According to Michael Porter, the buyers in an industry enjoy bargaining power when ________
A) they are planning to integrate horizontally
B) they purchase in large quantities from supplier firms
C) supplier products represent a small portion of the buyers' costs
D) the supplier's products are highly differentiated
B
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Under the Foreign Corrupt Practices Act, it is legal for any American firm to offer gifts of anything of value to foreign officials.
Answer the following statement true (T) or false (F)
A business's market share is 6% and it has a share development index of 72. Calculate its share potential index
A) 14.6% B) 22.8% C) 36% D) 18.5% E) 8.3%
To maintain that South Koreans are dumping their VCRs in the United States is to maintain that
a. Koreans are selling VCRs in the United States below their production cost. b. Koreans are selling VCRs in the United States above their production cost. c. the cost of manufacturing VCRs in Korea is lower in Korea than in the United States since wages are lower in Korea. d. the cost of manufacturing VCRs in Korea is higher in Korea than in the United States since wages are higher in Korea.
According to the hierarchy-of-effects model, which of the following corresponds to the behavioral stage that a buyer passes through?
A) awareness B) knowledge C) purchase D) preference E) conviction