Which of the following is included in the concept of direct marketing?
a. Direct mail
b. Telemarketing
c. E-mail
d. All of the above
e. Only a and b
d. All of the above
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Which of the following is an intangible asset?
A) copyright B) building C) land D) equipment
There are several ways that an existing relationship changes negotiation dynamics. Which one of the following is not one of those ways?
A. Distributive issues can be emotionally hot. B. Relationship preservation is the overarching negotiation goal. C. In many negotiations, the other person is the focal problem. D. All of these choices are correct.
Favorite Memories is a small company that specializes in serving women over the age of 50 who are special occasion gift shoppers overlooked by major competitors. Which of the following best describes Favorite Memories' market targeting strategy?
A) undifferentiated targeting B) custom marketing C) differentiated targeting D) concentrated targeting E) mass customization
To be successful in the use of social media, a firm must be _____
A) creative B) strategic C) flexible D) daring E) open-minded