Organizations which offer goods and services that they decide are good for the public are called
a. consumer oriented
b. sales oriented
c. product oriented
d. promotion oriented
e. marketing oriented
C
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For years, ads for Volvo automobiles stressed safety features and protection in the event of a crash. Thus, Volvo automobiles developed a reputation based on which positioning strategy?
A) use/user B) attribute/benefit C) competition D) high touch E) quality/price
In the formula for a straight line, the b stands for the ________
A) intercept B) dependent variable C) independent variable D) slope E) predicted variable
Corporate taxes and tariffs are particular transfer-pricing concerns of
a. investment centers. b. multinational corporations. c. division managers. d. domestic corporations involved in importing foreign goods.
Answer the following statements true (T) or false (F)
1. Canada and the United States are considered low-context cultures, according to Hofstede. 2. According to Hofstede, punctuality is less important in polychronic cultures than in monochronic cultures, and being late is a sign of status. 3. An advantage of learning the language when you are an international traveler is the avoidance of interpretational disasters. 4. A very firm handshake is the universal business greeting.