Rocks & Pebbles, an outdoor entertainment company,sends information about its rock-climbing walls to various enthusiasts, bloggers, and publishing houses via text, photo, video, and animation. Which type of media kit does the company send, and why?

a. Digital; it is cost effective.
b. Traditional; it is easier to create.
c. Advisory; it provides all the necessary details.
d. Pitch; it helps to convince a journalist about an interesting event.


A

Communication & Mass Media

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Culture is defined as a learned set of ___________________ about beliefs, values, norms, and social practices that affect the behaviors of a relatively large group of people

a. perceptual sets b. shared understandings c. shared interpretations d. cultural acts e. cultural behaviors

Communication & Mass Media

You are giving a speech of presentation honoring a notable news reporter. Your research shows that the audience does NOT know the name of the individual being honored. How should you organize your presentation speech?

a. Start by announcing the purpose of the award. Then, announce the name of the recipient, and close by explaining why that person was selected. b. Begin with specific comments about the recipient and end with general comments summarizing the reasons for the presentation. c. Keep the audience guessing, start with general comments that could refer to anybody, gradually move to specific comments, and announce the recipient at the end. d. Announce the name of the recipient, the purpose of the award, and end with general comments summarizing why the recipient was chosen.

Communication & Mass Media

What is your listening style if you want the speaker to get to the point and state what needs to be done?

a. people-oriented style b. task-oriented style c. analytical style d. time-oriented style

Communication & Mass Media

Provide an example of the ad hominem fallacy and justify your choice.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media