Provide an example of the ad hominem fallacy and justify your choice.

Fill in the blank(s) with the appropriate word(s).


Answer will vary

Communication & Mass Media

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At the start of the 21st century, the use of mass marketing is ________

A) increasing at a rapid pace B) declining C) holding steady D) considered the new wave of the future E) None of the above.

Communication & Mass Media

Entrepreneurs tend to exhibit different qualities

True False

Communication & Mass Media

Desaturation theory correlates relative saturation with degrees of

viewer involvement.

Indicate whether the statement is true or false.

Communication & Mass Media

Daniel is upset with Steve. Though he talks to Steve in a calm, even tone, Daniel keeps his arms crossed and scowls any time Steve speaks. Daniel is a speaker who is encoding with _________

A) words B) gestures C) ideas D) speech

Communication & Mass Media