Which of the following refers to a scale having a true zero beginning point?
A) nominal
B) ordinal
C) interval
D) ratio
E) neutral
Ans: D) ratio
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When we rely on physical appearance to make judgments regarding both the categories people belong to and the traits they possess, we are making ______ associations.
A. feature-trait B. clothing-trait C. facial-trait D. stereotypical
According to the textbook, what is one of the key reasons that may account for the lack of success with a 360-degree feedback process?
a. It is too complicated. b. There is too much information collected. c. The results or feedback are not delivered correctly. d. Recipients might have a performance prove orientation.
"Why do you think that might be happening to you?" is an open-ended question
Indicate whether the statement is true or false.
A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted as opposed to wearing it straight
The message suggested the women did not need to conform to the mainstream media definition of beauty. It is most accurate to say that this ad was based on an understanding of ________. A) social class B) the family life cycle C) self-concept D) lifestyle E) sensory marketing