Which component of the Toulmin Model of Argument provides support for the argument's warrant?

a) Backing
b) Reservation
c) Qualifier
d) Evidence
e) Claim


ANS: a

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. The latitude of noncommitment represents issues for which a person has no personal involvement. 2. Ego-involvement is the degree to which an issues is personally relevant. 3. The more ego-involved one is, the more extreme his or her position will be. 4. One common way to measure latitudes of acceptance and rejection is to use an Ordered Alternatives Questionnaire. 5. Assimilation effect refers to circumstances when a person adopts the attitude of the speaker. 6. A person experiencing a contrast effect will assume that the position being advocated is further from his or her own position than it actually is.

Communication & Mass Media

Kurt wanted to provide his listeners with new information about changes in student loan eligibility, so

he prepared a speech for which the general purpose was to ________ his audience. Fill in the blanks with correct word

Communication & Mass Media

_____ allows us to talk about the past and the future, and things that are absent. It also

allows us to conceptualize ideas. A) Abstract language B) Parallelism C) Alliteration D) Concrete language

Communication & Mass Media

When preparing large cards for display, you should use two or more colors for visual interest

Indicate whether the statement is true or false

Communication & Mass Media