Term insurance is less costly than whole life insurance because
a. it is written for long terms.
b. the amount of the policy is limited.
c. it has no cash value.
d. it cannot be assigned.
C
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To exceed rather than simply meet customer requirements and preferences is to create customer_______
a. loyalty b. delight c. disinterest d. value analysis
This type of institution operates through laws and regulations, with coercion as the regulative mechanism.
A. Formal B. Normative C. Cognitive D. Informal
Lean concepts were used ______.
A. in 1776 by Adam Smith B. in the early 1900s by Henry Ford C. during the Industrial Revolution D. to help win World War II
One of the most common measures in advertising is cost per thousand impressions (CPM). The CPM is calculated as follows:
A. CPM = (Advertising cost ($) ÷ Audience size) × 100. B. CPM = (Total profit ($) ÷ Audience size) × 100. C. CPM = (Total revenue ($) ÷ Audience size) × 1,000. D. CPM = (Total revenue ($) ÷ Audience size) × 1,000,000. E. CPM = (Advertising cost ($) ÷ Audience size) × 1,000.