What are three reasons that data gathering should be taken seriously?
What will be an ideal response?
Responses may vary, however, these items would be appropriate starting points: (1) good data collection generates information about organizational functioning, effectiveness, and health; (2) data collection can be a force that can spark interest in change; (3) practitioners who do data collection well can continue fostering the relationship among all involved.
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Are there any downsides to a great training program?
a. Yes, some companies find that hiring trained employees away from competitors is cheaper than developing their own training programs. b. Yes, a good training program makes it more difficult to unlearn behaviors when implementing organizational change. c. No, but great training programs are expensive. d. No, there are no downsides to a great training program.
You have decided to run for a local political office. You want to hand-deliver campaign materials in person to the homes of voters. Explain how marketing research plays a role in this scenario
What will be an ideal response?
The first step in registering a domain name is to ________.
A. trademark the name with the U.S. Patent and Trademark Office B. hire a marketing firm, a software engineer and an attorney C. determine whether any other party already owns the name D. purchase a high-capacity server
When a company deals only in cash, the cash conversion cycle becomes ________
A) the collection cycle B) the payable cycle C) the production cycle D) the collection cycle - the payable cycle