HerboCare, a company that sells herbal soaps, has failed to increase its sales, as consumers could not understand how soaps made by HerboCare were different or better than other herbal soaps available in the market. In this scenario, HerboCare is suffering from the positioning error of ________.
A. underpositioning
B. doubtful positioning
C. overpositioning
D. confused positioning
E. repositioning
Answer: A
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