Of five letters (A, B, C, D, and E), two letters are to be selected at random. How many possible selections are there?
a. 20
b. 7
c. 5!
d. 10
d
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A retailer's magazine advertising campaign builds an image of elegance and high fashion, yet the store's sales promotions emphasize low prices. Because of the inconsistencies, consumers are left confused about the retailer's image and tend to shop elsewhere. What should the store manager do to resolve the problem of inconsistency with the communication mix?
A. The manager should re-train associates to support the image of elegance and fashion. B. The manager should develop an integrated marketing communication program. C. The manager should reduce the prices of the products across all categories. D. The manager should imitate the communication programs of successful competitors. E. The manager should re-examine the elements of the mix that can be eliminated.
The Everest Company has income from operations of $80,000, invested assets of $500,000, and sales of $1,030,000. What is the investment turnover?
A) 6.25 B) 2.06 C) .49 D) 12.88
Loyal but low profit customers should
a. be targets for up-selling or cross-selling. b. have price lowered for them. c. be "fired". d. be targeted for increasing switching costs. e. both a and d
SCENARIO BASED QUESTIONS Headings as Signposts ? Headings are signposts that inform readers about what text is ahead. Talking heads that are parallel in structure can be used in a basic outline to communicate the content of the section and even give a
conclusion about the section. The following headings for two reports are not parallel and will not be effective points in a basic outline. ? Report 1: Organize Your Finances; Budget; Insurance is Important; You Need a Will; Emergency Savings is Necessary Report 2: Healthy Food is Good for You; Get Regular Exercise; Stress Reduction ? Required: ? Rewrite the headings to make them parallel talking heads. Then, develop a basic outline with a heading for each factor based on the revised talking heads.