The task of marketing research is to assess the information needs and provide management with relevant, accurate, reliable, cheap, and current information
Indicate whether the statement is true or false
FALSE
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For years ABC Copier, a copier machine supplier, enjoyed strong sales and a huge share of the copier market, far ahead of its nearest competitor. However, over the years, ABC seldom asked customers for feedback. So when some of ABC's competition responded to customers' needs and started offering copiers with new features (such as wireless printing from laptop and tablet computers), ABC lost much of its market share. ABC's system is best described as
A. open. B. isolated. C. blind. D. internal. E. closed.
In his book, The Wealth of Nations, the Scottish economist Adam Smith was the first person to describe
a. socialism b. communism c. capitalism d. entrepreneurship
Kant's philosophy rejects the idea that the end justifies the means
a. True b. False Indicate whether the statement is true or false
The residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound. People were upset with Exxon's response to the disaster. The company was slow to admit its mistake and even slower to implement cleanup activities. Exxon was criticized for acting in a manner that would benefit the organization but not society. In short, Exxon did not demonstrate
A. value consciousness. B. green marketing. C. social responsibility. D. cause marketing. E. profit responsibility.