Which of the following are short-term, unsecured promissory notes sold by large businesses?
A) money-market mutual funds B) repurchase agreements
C) commercial paper D) negotiable certificates of deposit
C
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____________________ activities relate to the normal operations of the firm, selling goods and providing services
Fill in the blank(s) with correct word
What is Maslow's hierarchy of human needs? What is the basic premise of Maslow's theory? What is the implication of the theory for marketers?
What will be an ideal response?
A local country club has a great golf course, swimming pool, tennis courts, and even a stable for horses. It also has numerous high-profile business people, doctors, and local politicians as members. To attract new members, the club's board of directors should focus its marketing efforts on people who view its current members as a(n) ________ group.
A. aspiration B. dissociative C. pressure D. associative E. involvement
After World War II, business began to change in many long-lasting ways. Which of the following is least likely to have caused this shift?
A. Opening up of production capacity dominated for years by war production B. Advent of readily available mainframe computing capability C. Pent-up demand for consumer goods and services after the war D. Focus on sales orientation with the objective of achieving short-term profits E. Desperate need to regain a normalcy of day-to-day life after years of war