_____ areratios that measure the extent to which a firm relies on debt financing in its capital structure.
A. Liquidity ratios
B. Activity ratios
C. Leverage ratios
D. Profitability ratios
Answer: C
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Book value is another term for carrying value
Indicate whether the statement is true or false
A jewelry store organizes a jewelry design contest to promote the launch of its new line of charm bracelets. This is an example of:
A) advertising. B) sales promotion. C) direct marketing. D) personal selling.
Revising for correctness involves
A) ensuring that your writing is clear and confident. B) being sure you have included sufficient supporting evidence. C) checking for distortion by omission or commission. D) checking that you have met the reader's needs. E) fixing any grammar, spelling, or punctuation errors.
One of the reasons service failures need to be addressed quickly is to
A. increase empowerment zones. B. keep management from finding out what happened. C. avoid negative word of mouth from upset customers. D. minimize the zone of tolerance. E. avoid a situational ethics conflict.