When Glen is thirsty, he always buys a Coke. Like many consumers, Glen engages in considerable alternative evaluation when buying habitual products like his Coke.
Answer the following statement true (T) or false (F)
False
Habitual decision making involves little conscious effort-these are purchases that we make regularly and by habit, without even considering alternatives.
You might also like to view...
Discuss construct validity and the types of construct validity
What will be an ideal response?
Kent Corporation holds 1,900 shares of Russell Corporation common stock as its sole long-term investment. Kent does not have significant influence or control over Russell. The stock was purchased during 2013 at a price of $120 per share. On December 31, 2013, the market price of Russell's stock was $108 per share. On December 31, 2014, the market price of Russell's stock was $136 per share. What
should be reported as the carrying value of the investment on Kent's December 31, 2013, and December 31, 2014, balance sheets, respectively? A) $228,000; $228,000 B) $205,200; $228,000 C) $205,200; $205,200 D) $205,200; $258,400
Mary's firm has delayed making a decision on acquiring a new product line because her marketing team members took more than three months to analyze the numbers. Which of the following tips for successful marketing planning experience did the firm fail to use?
A. Give yourself and your people room to fail and try again. B. Stay inflexible. C. Utilize input, but don't become paralyzed by information and analysis. D. Stay strategic, but also stay on top of the tactical. E. Don't underestimate the implementation part of the plan.
Value analysis takes place:
A) when the product is selected and designed. B) during the initial stages of production when something needs to be done to assure product success. C) when the product is first conceived. D) during the production process when it is clear that the new product is a success. E) when the product cost is very low.