When communicating across cultures, the best strategy regarding language use is to
A. learn the local language.
B. assume that business is always conducted in English.
C. employ a translator.
D. rely on the goodwill and knowledge of others.
E. use a translation app or device.
A. learn the local language.
In communicating across cultures, you have four options: (a) You can speak your own language. (The average American believes that about half the world can speak English, when that number is actually about 18 percent.) (b) You can use a translator. (Try to get one who will be loyal to you rather than to your overseas host.) (c) You can try using a translation app, such as Google Translate, that turns a smartphone into an interpreter, although this can be cumbersome. (d) You can learn the local language—by far the best option.
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