Explain how eye contact in U.S. culture shapes one’s judgment of another in conversation?
What will be an ideal response?
In the United States, eye contact is expected, and when nonthreatening eye contact is available, one feels positive about the other. But when eye contact is missing, it can lead to a negative impression. In U.S. culture, lack of eye contact is also a deception cue.
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Which of the following is an example of a market penetration growth opportunity?
A. Changing the brand name in new geographical markets B. Keeping existing stores open for longer hours C. Opening new stores in new geographical markets D. Opening new stores to cater to a different demographic segment E. Changing the brand name to appeal to newer market segments
Home Day is a large supermarket. It recently launched its own brand of cereals called Fast Bites, equivalent to most national brands and also priced slightly lower. Therefore, Fast Bites is an example of a(n)
A. copycat brand. B. premium store brand. C. parallel import. D. licensed brand. E. generic brand.
In non-manufacturing firms, purchasing decisions are authorized by inventory control
Indicate whether the statement is true or false
The service dimension called ________ refers to the ability of the firm's employees to convey trust and confidence.
A. tangibles B. reliability C. assurance D. empathy E. responsiveness