A multiple regression equation has been developed for y = daily attendance at a community swimming pool, x1 = temperature (degrees Fahrenheit), and x2 = weekend versus weekday, (x2 = 1 for Saturday and Sunday, and 0 for other days of the week.) For the regression equation shown below, interpret each partial regression coefficient: y = 100 + 10x1 + 175x2
The partial regression coefficient for x1 implies that, holding the day of the week constant, a one degree Fahrenheit increase in the temperature will result in an increase of 10 in attendance. The partial regression coefficient for x2 implies that the attendance increases by 175 people on Saturdays and Sundays (assuming a constant temperature).
You might also like to view...
For a stock appreciation rights (SAR) compensation plan, the measurement date is the date
A) on which the options (SARs) are granted to the employees. B) when the employees may first exercise the options (SARs). C) on which the options (SARs) are exercised. D) of the adoption of the plan.
If the IRR of normal Project X is greater than the IRR of mutually exclusive (and also normal) Project Y, we can conclude that the firm should always select X rather than Y if X has NPV > 0.
Answer the following statement true (T) or false (F)
Technology affects marketing through new products and new processes.
Answer the following statement true (T) or false (F)
?Scenario 2.2 Use the following to answer the questions. ? EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport, such as hang-gliding, bungee jumping, skydiving, and motocross. Adrian Moss, EXperience Limited's owner, has just finished developing the strategic plan, including marketing objective of growing his customer base by 15% during the coming year. He believes that the best way of reaching that objective is to promote to the college-aged student. In the past, the majority of his sales have been to males under the age of 29, participating in hang-gliding and bungee jumping at various tourist locations. He wants to expand his skydiving and motocross tours, but isn't sure whether or not the expansion will be profitable. He
currently has a database containing all the customers who have gone on a hang-gliding or bungee jumping vacation with his company. ?Refer to Scenario 2.2. The college-aged student represents EXperience Limited's ____, and the tours its operates represent the ____ element of the marketing mix. A. ?target market; distribution B. ?customer relationships; distribution C. ?cash cow; product D. ?cash cow; distribution E. ?target market; product