In the classic definition, public relations involves:

a. creating understanding for or good will toward, a company, a person or a product.
b. protecting a client from negative publicity.
c. creating a positive image, even by less-than-honest means, if necessary.
d. creating goodwill for a client by strategically purchasing advertising.


ANSWER: a

Communication & Mass Media

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_________________ information is preferable to no information at all during an organizational change.  

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Which dimension does Young Yun Kim characterize as topping the list of theories guiding cross-cultural research in communication, psychology, and anthropology?

A. Confucian dynamism B. individualism–collectivism C. masculinity–femininity D. power distance

Communication & Mass Media

The most successful style of conflict management in groups is

A. passive. B. aggressive. C. passive-aggressive. D. assertive.

Communication & Mass Media

Which of the following is an accurate statement about true self-disclosure?

A. It refers to all the statements we make about ourselves. B. It must contain a level of risk to your partner's perception of you. C. It can be intentional or unintentional. D. It is not a culturally-bound behavior.

Communication & Mass Media