Uncertainty reduction theory suggests that we seek information in order to

A) reduce anxiety about what we see and experience.
B) achieve predictability and control.
C) better understand our own motives.
D) help us be open to others.


C

Communication & Mass Media

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Social movements often are energized by these types of events

A) narrative events B) logistical events C) tipping point events D) topical events

Communication & Mass Media

An analogy can best be thought of as

A.) a story. B.) a transition. C.) a comparison. D.) a detail. E.) an anecdote.

Communication & Mass Media

Joanne is speaking to a corporate symposium to persuade employers to provide health promotion programs for employees

Her research has yielded the following arguments: (1) employee illness results in absenteeism, lost productivity, and increased health care costs; (2) when companies implement health promotion programs, absenteeism goes down, productivity goes up, and health care costs level out; (3) it makes good social and economic sense to establish onsite health and fitness centers for employees; and (4) implementation should include exercise and conditioning, alcohol and drug awareness, stress management, antismoking, and health testing and evaluation. Arrange the topics in the most logical division. Specify the division and explain why you selected it. What will be an ideal response?

Communication & Mass Media

Patent medicines:

a) showed the power of advertising; b) contributed significantly to a growing bad reputation for advertising; c) had the highest brand values during the 1800s; d) dominated the advertising business, contributing half of ad agencies revenues during advertising’s early years; e) all of the above

Communication & Mass Media