Which of the following describes an organization's basic purpose?
A) the vision statement
B) strategic goals
C) business strategy
D) tactical planning
E) the mission statement
E) the mission statement
Explanation: The mission statement is a clear and concise expression of the basic purpose of an organization. It describes what the organization does, for whom it acts, its basic goods or services, and its values.
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On a reconciliation of net income to cash from operations, depreciation is added back to net income as depreciation
a. is a direct outflow of cash. b. reduces net income but does not involve an outflow of cash. c. reduces net income and involves an outflow of cash. d. is an outflow of cash to a fund established for the replacement of assets.
Which of the following provides in-depth detail on the execution of the traditional promotional portion of a brand's marketing plan?
a. Strategic plan. b. Marcom plan. c. Marketing plan. d. Integrated marketing communications plan. e. Both B and D.
In the case of unforeseen difficulties, a second promise to pay a contractor a higher amount on the original contract may be enforceable
Indicate whether the statement is true or false
Which of the following statements is true about the growth of direct marketing?
A. The Internet has made it easier for consumers to shop and for marketers to be successful in reaching the desired target markets. B. The fast-paced and changing values and lifestyles of consumers are decreasing the effectiveness of direct marketing in urban areas. C. The rapid decrease in dual-income families has led to growth in direct marketing. D. Typically, few purchases being made with the use of credit cards are as a result of direct marketing. E. Direct marketing is being used as a promotional media tool only after the invention of the Internet.