What are the four improvements to data accuracy that transactions conducted over ecommerce Web sites can offer?
What will be an ideal response?
1. Customers generally key or enter data themselves.
2. Data entered by customers are stored for later use.
3. Data entered at the point of sale are reused throughout the entire order fulfillment process.
4. Information is used as feedback to customers.
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What is a disadvantage of external recruiting?
A. An internal candidate may have better qualifications for the job opening B. The pool of applicants will vary based on the size of the labor market C. The pool of applicants is significantly smaller than in internal recruiting D. The candidate may look good on paper but have no organizational experience E. Success at one company doesn’t necessarily mean success at another company
The traditional goal of the Swedish labor movement was a _________________________ that addressed equal pay for equal work across companies.
Fill in the blank(s) with the appropriate word(s).
According to your text, what is the biggest challenge in global branding?
A. translating promotional materials into another language so that the meaning does not get lost B. grouping nations with consumers that have similar tastes and brand preferences C. staying easily recognizable at any location, while remaining compatible with local culture and traditions D. coming up with different brand strategies for different countries E. adhering to the regulations of other countries when promoting the product
Once you have generated a number of ideas for needs or problems, there is a natural tendency to
A. try them all. B. discard them all. C. try the "crazy" ideas. D. rush to judgment on the best ideas. E. accept the idea that is easiest to implement.