Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe?
A) Ubiquity
B) Global reach
C) Universal standards
D) Social technology
E) Personalization
C
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New products falling under this category are also called as new-to-the-company products
A) classically innovative products B) new category entries C) line extensions D) improved products
Manufacturing overhead is also referred to as ________.
A) indirect manufacturing costs B) direct manufacturing costs C) prime costs D) period costs
Numeric or categorical information is referred to as ________
A) structured data B) unstructured data C) predictive data D) optimized data E) converted data
Market segmentation helps firms in three ways: by helping to define the needs and wants of the customers most interested in buying the firm's products, by helping to design the specific marketing strategies for the specific segments, and by helping firms decide to allocate their marketing resources in a way that maximizes ________.
Fill in the blank(s) with the appropriate word(s).