After a brief stay at a luxury hotel in Paris, Benjamin Sanders noted that the hotel had kept every promise it made when he booked the room, meeting all his needs. He added that it was a "thoroughly comfortable and opulent experience"
According to Young & Rubicam's Brand Asset Valuator, this reflects brand ________.
A) valuation
B) esteem
C) relevance
D) differentiation
E) knowledge
C
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Which of the following is not a principal reason why an employee may be transferred?
A. Employee's skills are needed in another part of the organization. B. To retain employee interest and motivation by presenting a new challenge. C. Employee is suspected of illegal behavior. D. Employee has a personal differences with present boss. E. To broaden employee experience.
Which of the following is an example of a consumer product-oriented promotion?
A) couponing B) off-invoice allowance C) rebates D) premiums
Key indicators of sales performance include all of the following EXCEPT ________
A) average number of sales calls per salesperson per day B) average revenue per sales call C) advanced marketing cost per sales call D) average cost per sales call E) entertainment cost per sales call
If a sub-culture reflects a cohesive group and is a defender of plausible ideas it may become _______________.
a. A danger to organizational culture b. An illegitimate sub-culture c. A legitimate subculture d. None of the above