Psychological influences on consumer buying decisions can be affected by a person's environment because they are applied on specific occasions
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Psychological influences on consumer buying decisions can be affected by a person's environment because they are applied on specific occasions. For example, a person may perceive and process a stimuli in different ways depending on whether he is sitting in a class or outside a class.
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