Intellectual property falls into a category of property known as a(n) ________.
A. tangible property
B. moveable property
C. real property
D. intangible property
Answer: D
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Utility refers to
A. the benefits or customer value received by users of the product. B. the fixed costs associated with the production of a single unit of a product within a product line. C. the adaptability of a marketing program to adjust to changes in the marketing environment. D. the variable costs associated with the production of a single unit of a product within a product line. E. the number of alternative uses or benefits that can be provided by a single product or service.
The incremental cost of building the next unit of a good is called the:
A. Law of One Price. B. variable cost. C. marginal cost. D. fixed cost.
When a firm engages in socially responsible activities with a prime focus on reputation:
A. it always loses employee loyalty. B. the measure of positive reputation gained is impossible to calculate. C. profits have to be sacrificed for social causes. D. social responsibility tends to become a form of social marketing.
The growth of consumer cooperatives has been limited due to _____
a. fair practice legislation b. required consumer/member initiative and drive c. competitive actions by full-service retailers d. wholesaler use of full-time forcing